Our Story
Built by a print agent who couldn't find the right platform. So she built one.
Platfora exists because the most talented surface designers and studios in the world deserve a platform that reflects the quality of their work — and the way this industry actually operates.
Founder
Patricia Lynch
I've spent over a decade at the centre of the global surface design industry and I built Platfora because I kept running into the same problem.
As the founder of PARTRIDGE, a boutique print agency representing exclusive artwork from studios around the world, I've spent years working between the people creating the work and the buyers sourcing it.
I saw brilliant designers struggling to present their collections in a way that reflected their talent. Studios relying on PDFs, disconnected systems and platforms that hadn't evolved with the industry. Agents managing multiple studios across multiple places. And buyers who wanted a faster, more inspiring way to discover and source print.
Platfora started as a solution for PARTRIDGE. Then we realised it could solve the same problems for the wider industry.
Everything we've learned from representing studios, working with agents, presenting collections and selling print to fashion buyers has shaped the platform we're building today.
The surface design industry runs on talent.
Platfora exists to make sure that talent is seen, sourced and sold.
"
“We built Platfora because talented surface designers shouldn't have to spend their days managing PDFs, email threads and disconnected systems. The work deserves better. So do the people making it.”
"
What we stand for
Four beliefs behind every decision.
The work comes first.
Technology should elevate creativity, not compete with it. Platfora is designed to let the artwork lead — beautifully presented, easy to explore and given the space it deserves.
Buyers should want to be there.
Sourcing shouldn't feel like admin. We believe the experience of discovering print should be visual, intuitive and inspiring — because better experiences create better opportunities for the people selling the work.
Technology should make business simpler.
Less time managing files, systems, spreadsheets and email threads. More time creating, curating, connecting and selling. Every feature we build should earn its place.
Your sale. Not ours.
Your brand. Your buyers. Your relationships. Your sale. Platfora takes 0% platform commission and gives you the infrastructure to build your business without stepping in front of it.
PLATFORA TODAY
Built in Australia. Growing globally.
26+
Studios on the platform
12
Countries represented
3,350+
Designs on the platform
10+
Years of industry experience